Assess
Review the current technical and content foundation.
Search Engine Optimization
Technical foundations and content structure that help people and search systems understand what the site offers.
Overview
Search visibility depends on clear pages, useful content, sound technical foundations, and a publishing rhythm that supports the questions real visitors are asking.
What’s included
- Technical review: Inspect crawl access, page metadata, internal links, structured information, performance, and duplicate content.
- Page focus: Align important pages with the services, locations, questions, and decisions relevant to the audience.
- Content planning: Identify useful topics and a realistic publishing approach instead of producing disconnected filler.
- Measurement: Use approved search and site evidence to review progress while keeping the website focused and maintainable.
How we approach the work
Improve
Prioritize repairs and page changes with the clearest practical value.
Develop
Continue building useful content and reviewing search performance over time.